StoreKit External Purchase Link Migrate Users Without Churn

The StoreKit external purchase link entitlement is an Apple-issued capability that permits specific iOS apps to include a link directing users to an external website for purchases, bypassing Apple's In-App Purchase system. It became broadly available in the US following the April 2025 Epic v. Apple ruling that permanently barred Apple from forcing US developers to use its IAP system. Eligibility and compliance requirements are governed by Apple's App Store guidelines. Allocents is built specifically for developers operating under this ruling.

It can, if migration is handled as a blunt redirect. A raw external link breaks the trusted checkout context users associate with Apple's native billing, which introduces friction and drop-off. Allocents addresses this with native Switch & Save flows that present a clear, app-native prompt with configurable incentive messaging. Combined with gradual rollouts starting at 10% of your user base and real-time cohort analytics, you can measure conversion impact before committing your full subscriber base.

The April 2025 Epic v. Apple ruling established that Apple cannot force US developers to use In-App Purchase exclusively. Allocents is built for developers operating within the jurisdiction and compliance requirements that ruling established. Allocents includes jurisdiction-aware routing so that direct billing prompts only appear for users in eligible regions, keeping your app compliant in markets where the entitlement does not apply. You should review Apple's current developer guidelines and consult your legal counsel for your specific situation.

Allocents provides a single SDK supporting Swift/SwiftUI, Kotlin, Flutter, and React Native with a 15-minute integration path. The SDK automatically syncs your existing products from App Store Connect, so your direct billing catalog mirrors your current StoreKit catalog without manual SKU re-entry. You can run Allocents alongside StoreKit simultaneously, meaning new users can be offered a choice at sign-up while existing subscribers are migrated gradually via Switch & Save campaigns.

When you use Allocents Billing (Merchant of Record mode), Allocents takes on full MoR responsibilities at 5% + 50¢ per transaction. That includes payment processing, tax remittance across 190+ countries, chargeback handling, fraud protection, refunds, and customer support. If you prefer to use your own Stripe account and handle MoR responsibilities yourself, the Bring Your Own Stripe (BYOS) option is available at 0.5% of migrated revenue.