Mobile Game Monetization Beyond Apple's 30% Fee

Replace Apple's commission with direct billing built for game studios. Single SDK, 15-minute integration, full merchant of record at 5% + 50¢.

Game Studios Are Leaving Revenue Behind

30% Lost on Every Transaction

Apple takes 30% of every coin pack, gem bundle, or season pass sold through IAP. On $3M ARR that is $900K gone annually.

Zero Visibility Into Player Spend

Apple's IAP system gives you no player-level purchase data, making it impossible to optimize your monetization strategy by cohort.

No Offer Control at Cancel

When a player cancels a subscription, Apple owns the flow. You cannot intervene with a discount, pause, or retention offer.

Built for Mobile Game Monetization

Five features purpose-built to help game studios migrate players off IAP, protect revenue, and optimize every purchase flow without disrupting gameplay.

Buy Gems Without Leaving the Game

NATIVE CHECKOUT

Buy Gems Without Leaving the Game

A native bottom-sheet checkout fires inside your app so players never context-switch to a browser. Apple Pay and card entry are available instantly, keeping impulse purchase conversion high for consumables like coins and gems.

  • In-app bottom sheet
  • Apple Pay supported
  • Zero redirect drop-off
Test Every Offer Before You Scale

MONETIZATION OPTIMIZATION

Test Every Offer Before You Scale

Run A/B tests on discount levels, timing, and copy for every direct billing prompt. Built into the dashboard so game studios can identify the offers that move the most players before committing to a full rollout.

  • Test discount levels
  • Cohort-level results
  • No code deploys needed
Roll Out to 10% of Players First

RISK-FREE MIGRATION

Roll Out to 10% of Players First

Start showing direct billing to a controlled slice of your player base. Measure purchase rates and revenue impact before scaling. Instant rollback from the dashboard requires no app update, protecting live game revenue.

  • Start at 10% of users
  • Instant rollback available
  • No app update required
See Exactly Where Revenue Shifts

REVENUE TRACKING

See Exactly Where Revenue Shifts

Track migration rates, cohort adoption, and revenue impact per user in real time. Know precisely how much revenue has moved from IAP to direct billing and which player segments are converting at the highest rates.

  • Migration rate tracking
  • Per-cohort revenue impact
  • IAP vs direct comparison
Allocents Handles Billing Infrastructure

FULL MERCHANT OF RECORD

Allocents Handles Billing Infrastructure

Allocents acts as the legal seller for every direct billing transaction — covering payment processing, tax remittance in 190+ countries, chargebacks, fraud protection, and refunds so your studio ships games, not billing compliance.

  • Tax across 190+ countries
  • Chargeback and fraud coverage
  • PCI compliance handled

Frequently Asked Questions

Start Keeping More Game Revenue

Integrate Allocents in 15 minutes and start offering direct billing to your players. Sandbox available to test before going live.