Merchant of Record for Mobile Game In-App Purchases

As your merchant of record, Allocents assumes full legal and financial responsibility for each transaction. That includes collecting payment, remitting sales tax and VAT across 190+ countries, managing chargebacks, handling fraud disputes, processing refunds, and providing customer support. Your studio is not the merchant of record on any of these transactions — Allocents is. You receive your net revenue after the 5% + 50¢ per-transaction fee.

The April 2025 Epic v. Apple ruling permanently barred Apple from forcing US developers to use its In-App Purchase system. Allocents operates within this legal framework, enabling you to offer direct billing as an alternative to StoreKit for US users. Allocents is US-first, reflecting the jurisdiction where the ruling applies, and is expanding globally as regulations evolve.

Players see a native-feeling bottom sheet checkout with Apple Pay and Google Pay support. The flow is designed to match the quality and feel of a first-party experience so it does not create friction or erode trust. Because the checkout does not redirect players outside the game, drop-off is minimized. You can also A/B test copy, discounts, and timing from the Allocents dashboard to optimize conversion.

Allocents automatically syncs your existing products from App Store Connect — you do not re-enter them manually. For existing players, Switch and Save campaigns let you migrate them to direct billing with configurable incentive offers. The gradual rollout feature lets you start with as little as 10% of your player base, validate the data in the analytics dashboard, and scale up at your own pace with instant rollback available.

The SDK is designed for a 15-minute integration across Swift/SwiftUI, Kotlin, Flutter, and React Native. It is a drop-in addition to your existing app — you do not need to rebuild your paywall or remove StoreKit. You can run Allocents direct billing alongside StoreKit simultaneously, giving players the choice of payment method while you track migration rates and revenue impact from the analytics dashboard.