Adapty Pricing vs A Simpler Direct Billing Alternative

Evaluating Adapty pricing? Allocents offers direct billing with a full Merchant of Record service at 5% + 50¢ per transaction, replacing Apple's 30% cut.

Where Adapty Pricing Gets Complex

Fees Stack Up Fast

Adapty layers subscription management fees on top of Apple's 30% IAP cut, compounding your total billing cost.

No Merchant of Record Coverage

Adapty manages subscriptions but leaves tax remittance, chargebacks, and fraud entirely on your team to handle.

Multi-Tool Setup Required

Combining Adapty with a payment processor and MoR service means multiple integrations, vendors, and monthly invoices.

Built for Direct Billing Migration

These five features address the exact gaps developers run into when evaluating Adapty pricing against a full direct billing solution.

One Fee Replaces the Entire Stack

FULL COVERAGE

One Fee Replaces the Entire Stack

Allocents acts as the legal seller on every transaction. Payments, tax remittance across 190+ countries, chargebacks, fraud protection, and PCI compliance are all included at 5% + 50¢. No separate MoR vendor required.

  • 5% + 50¢ flat rate
  • Tax handled in 190+ countries
  • Chargebacks and fraud covered
Sync Existing StoreKit Products Instantly

EASY MIGRATION

Sync Existing StoreKit Products Instantly

Auto-imports your existing StoreKit products from App Store Connect so you are not rebuilding your product catalog. Each product gets a canonical identity with both an Apple price and a configurable web-only direct billing price.

  • Auto-import from App Store Connect
  • Storefront-specific pricing
  • Add web-only discounts
Move Existing Subscribers to Direct Billing

SUBSCRIBER MIGRATION

Move Existing Subscribers to Direct Billing

Switch and Save campaigns intelligently prompt existing StoreKit subscribers to move to direct billing at a configurable discount. Timing and copy are A/B testable. This is revenue migration Adapty alone cannot provide.

  • Targets existing StoreKit subscribers
  • Configurable discount and timing
  • A/B testable prompt copy
Start at 10% Then Scale Up

RISK CONTROL

Start at 10% Then Scale Up

Roll out direct billing to 10% of your users first, measure real migration rates and revenue impact, then scale up without a new app release. Instant rollback from the dashboard if anything goes wrong.

  • No app update to adjust
  • Start at 10% of users
  • Instant rollback available
Bring Your Own Stripe at 0.5%

FLEXIBLE PRICING

Bring Your Own Stripe at 0.5%

Already have Stripe infrastructure? Connect your existing account and use Allocents SDK and migration flows at just 0.5% of migrated revenue. You handle MoR responsibilities and keep full control over payment data.

  • 0.5% of migrated revenue only
  • Same SDK and UI flows
  • Full control over payment stack

Frequently Asked Questions

See What Direct Billing Costs You

No credit card required. Explore the Allocents sandbox and compare real direct billing costs against your current Adapty and IAP setup.