Bypass Apple IAP for Subscription Apps Legally
The Epic v. Apple ruling lets you legally bypass the 30% IAP fee. Allocents' single SDK adds compliant direct billing for subscription apps in 15 minutes.
The 30% IAP Problem Is Real
30% Gone on Every Renewal
Apple takes 30% of every subscription transaction. On $3M ARR that is $900K annually leaving your business.
Zero Control Over Cancellations
Apple owns the cancel flow entirely. You cannot offer discounts, pause options, or retention prompts when a subscriber churns.
No Legal Path Until Now
The April 2025 Epic v. Apple ruling permanently changed this. Most developers do not yet know how to act on it.
Built for Subscription App Teams
Five capabilities that make bypassing Apple IAP for subscription apps compliant, low-risk, and immediately revenue-positive.
IAP BYPASS PAYWALL
Show Direct Billing on Every Signup
New users see a paywall offering App Store checkout or direct billing with a web-only discount. You keep 95% on every subscriber who chooses direct billing without changing your App Store presence.
- App Store or direct billing choice
- Web-only discount incentive
- Configurable discount levels
SUBSCRIBER MIGRATION
Move Existing Subscribers Off IAP
Intelligently surfaces offers to existing StoreKit subscribers to switch to direct billing. Configurable timing, A/B testable copy and discount levels. Migrate your existing base without manual outreach or billing disruption.
- Targets existing StoreKit subscribers
- Configurable post-subscription timing
- A/B testable offer copy
FULL COMPLIANCE
Allocents Handles the MoR Burden
Allocents acts as the legal seller of record — covering payment processing, tax remittance in 190+ countries, chargebacks, fraud protection, refunds, and PCI compliance. You bypass IAP without inheriting Apple's operational responsibilities.
- Legal seller of record
- Chargebacks and fraud handled
- PCI and tax compliance included
CHURN REDUCTION
Own Your Subscription Cancel Flow
Replace Apple's black-box cancellation with full cancel flow ownership. Offer discounts, pause options, and retention questionnaires at the exact moment a subscriber tries to leave — something Apple's IAP never allows.
- Discount offers at cancel intent
- Pause subscription option
- Retention questionnaires built in
RISK MANAGEMENT
Start With 10% of Your Subscribers
Roll out direct billing to 10% of users first, measure migration rates and revenue impact, then scale up. Instant rollback if anything goes wrong. No app update required — controlled entirely from the dashboard.
- Start at 10% user exposure
- No app update required
- Instant rollback from dashboard
Frequently Asked Questions
Start Bypassing Apple IAP Today
Free sandbox mode. No credit card required. Integrate the SDK in 15 minutes and see exactly how much revenue you recover from Apple's 30% cut.