External Purchase Link Entitlement For Subscription Apps
Implement the external purchase link entitlement for subscription apps with a single SDK. Native UI flows, full merchant of record, and 15-minute integration at 5% + 50¢.
The Entitlement Is Just the Beginning
30% Fee on Every Renewal
Apple keeps 30% of every subscription renewal processed through StoreKit. On $3M ARR, that is $900K gone annually.
Zero Cancellation Flow Control
With Apple IAP, developers have no ability to intervene when a subscriber cancels. Churn is a black box.
Billing Infrastructure Is Complex
Building direct billing means handling tax remittance, chargebacks, fraud, and compliance across dozens of countries yourself.
Built for Subscription Entitlement Compliance
These five features cover the full lifecycle of implementing the external purchase link entitlement for subscription apps, from onboarding new users to retaining existing ones.
ENTITLEMENT COMPLIANCE
Show Direct Billing to New Subscribers
New users see a paywall offering both App Store checkout and direct billing with a web-only discount. Fulfills the external purchase link entitlement requirement while preserving the native flow and incentivizing direct billing adoption.
- Compliant dual-option paywall
- Configurable web-only discounts
- Preserves native App Store flow
SUBSCRIBER MIGRATION
Migrate Existing StoreKit Subscribers
Intelligently surfaces offers to existing StoreKit subscribers to switch to direct billing. Configurable timing, A/B testable discount levels, and prompt copy let you migrate your subscriber base without disrupting active billing cycles.
- Targets existing IAP subscribers
- Configurable offer timing
- A/B testable discount levels
RETENTION
Own Your Cancellation Flow Entirely
Replace Apple's black-box cancellation with full cancel flow ownership. Offer discounts, pause subscriptions, and collect retention questionnaires directly within your app, giving you back control over subscriber churn.
- Discount offers on cancel intent
- Pause subscription option
- Retention questionnaires built in
MERCHANT OF RECORD
Full MoR Without Building Infrastructure
Allocents acts as the legal seller for every direct billing transaction. Payments, tax remittance across 190+ countries, chargebacks, fraud protection, and customer support are all handled so your team ships the SDK and nothing else.
- Tax remittance in 190+ countries
- Chargebacks and fraud handled
- PCI compliance included
EASY MIGRATION
Import StoreKit Products Automatically
Auto-imports your existing StoreKit products from App Store Connect so you do not have to recreate your subscription catalog manually. Products get canonical identity with storefront-specific pricing, and you can add web-only discounts instantly.
- Auto-imports from App Store Connect
- Storefront-specific pricing
- Add web-only discounts instantly
Frequently Asked Questions
Start Fulfilling the Entitlement Today
Add direct billing to your subscription app in 15 minutes. No rebuilding your catalog, no compliance headaches, no 30% fee.